The new Port of Portland 50 year branding has a powerful message aimed at celebrating our history, heritage and pride with our community.



The Port is located at the heart of the Green Triangle region and is the mainartery for import and export. It is the economic heartbeat of our region and the ripple effect shows through our community.

It was the vision and insight of the Ports establishers that built yesterdays foundations for today's community, and it is today's community that holds the possibilities of tomorrow.

The 50th Anniversary logo is an extention of the current Port of Portland logo, creating a consistant use of its graphic elements.

"The inspiration of the logo came from the analogy of the heart, and the geographical heart shape of the port itself. It visually shows the heart beat that the port is, through the repitition of the fading arcs. The tag lines we came up with are a true indication of the essence of the Port of Portland and its place within our community." Emma Vandyk, designer.